![]() Pinot Meunier: Constitutes 32% of the vineyard and predominantly grows well in the area of the Marne Valley.The powerful Pinot Noir gives an aromatic, red berry nose, as well a rich and fruity structure to a Champagne. Pinot Noir: Makes up 38% of the Champagne vines, and is principally planted in the Montagne de Reims and the Côte des Bar areas.The different grape varietals thrive within different areas of the Champagne region, providing distinct and characterful tasting profiles. This is the trio of choice for the Armand de Brignac House. Within the AOC Champagne there are 7 grape varietals allowed, the most popular being Pinot Noir, Chardonnay, and Pinot Meunier. All the grapes are diligently hand-selected from the 30-or-so Cattier hectares, as well as sourced from other growers across the Champagne region. Although only released in 2006, Cattier had been setting aside special plots of vines since the 50’s. The Champagne is produced in the village of Rilly-la-Montagne, in the Montagne de Reims region. The answer probably falls somewhere in the middle. Costing around 300$ retail price, it begs the question as to whether the consumer is buying good marketing or a quality Champagne. Named as the “Champagne-of-choice” for Jay-Z, these pewter-covered, embossed and hand-finished bottles have become a symbol of luxury and extravagance. We have yet to see Jay-Z himself pressing grapes! Like other celebrity owned vineyards, their owners tend to limit themselves as marketing figureheads. Growing grapes since 1763, Cattier remains strongly linked with the Armand de Brignac name, as they continue to lend their 13 generations of knowledge to the production of the Champagne. However, the Champagne soon became synonymous with the music mogul, and it was therefore unsurprising when Jay-Z later purchased the domain in 2014. The Dom Perignon to their Möet one might say… It was a project conceived by the well-established Cattier domain, and was to be their flashy off-shoot tête-de-cuvée range. The Champagne, as a result of its ornate emblem, is colloquially named the Ace of Spades Champagne. This was the beginning of his endorsement of the newly created Armand de Brignac Champagne, which coincided with its debut in the United States. In his song and music video S how me what you got (2006), Jay-Z makes the point of rejecting Cristal and instead selects a new and mysterious golden plated bottle, embossed with the ace of spades. In 2006, Jay- Z incited a boycott of the famous Cristal Champagne, after negative comments made by the director Frederic Rouzaud with regards to its popularity within Rap culture.
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